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UNIT 2930 - DEVELOP AND COORDINATE MARKETING STRATEGIES
Marketing, management, and strategy- these three words represent the most critical but crucial components of world business. The study is targeted to inspect, formulate, and evaluate all three concepts from each plausible dimension. For serving this purpose to a greater extent, BurgerFuel, a New Zealand originated food chain, has been taken under consideration. Being established in New Zealand in 1995, it is now continuing its business at an international level by expanding its store chain in UAE, Saudi Arabia, USA, and Australia.
With a total of 57 outlets in New Zealand, it is doing its business with a mission of providing the best and ultimate experience to its customers through its gourmet burgers. Amid the presence of a large number of fast food and burger chains in this country, it is attracting its customers by its freshly prepared delicious burgers with all-natural ingredients in a delicate atmosphere. Hence, this is increasing its potentiality and scope in the food chain market of New Zealand.
2.0 Marketing Objectives
2.1 Objectives of marketing