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Part 1 –Business Report of Starbucks
Starbucks is the most renowned industry in the coffee market. The company from the time it was formed, and till the time it has faced many challenges, but still, the company is maintaining their name in the market and earn goodwill in both international and national market of coffee in the industry. This reports purpose is to describe the company’s position in the trade market internationally. These factors are divided into two sections. They analyse both internal and external environment. The role of the two environments is quite huge and has high essential for analysing the two in deep that prepares the report of the business. The business strategies importance is that they develop business and analyses & even evaluate in both the international and national market of coffee and is very important to benefit the company for understanding the threat areas and help them for developing the strategy that is implemented by the company and are able to encounter the problems.
The company has many competitors that have a good reputation in the international and national market of coffee. The most prominent competitors of STARBUCKS company are Dunkin Donuts, McDonald and Caribou Coffee. The company "Starbucks" has its brand name in the industry of coffee, which is currently leading and has special good quality coffee across the world. The company was a leader in the year 2015 and was leadi