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It is quite common for large companies to have some strategic issues in their operations related to their activities from different aspects. The fact is also relevant for Sainsbury that is one of the largest retail store chains in the UK and have vast operations in the country. It can be resolved with the help of various strategic options that can also help in identifying them from before. This essay sheds light on strategic issues of Sainsbury supermarket in order to meet with given strategic options using concept and model.
Sainsbury Company is the second-largest Supermarket chain holding a 16% share in the market of UK. It has increased its turnover by 7% based on fair trade business into the grocery sales. The company has uplifted its sales with featured advertisement campaigns based on celebrity and endorsement for increasing its sales. The business strategy is adopted by the company by valuing its shareholders and customer with great product and services at reasonable prices. It is considered to be the largest clothing retailer and merchandise business in the market of the UK that has the highest range of products. It increases 5% of stores every year which shows the good opportunity of expansion into the national and global market more than 1428 grocery stores along with 820 convenience stores (statista.com, 2019). It is a diversified business with the largest market share