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MBS573 - Marketing recommendation
Marketing recommendation on Environmental scan report
Based on the environmental scan report it was studied that Opal Aged Care which is a well-established brand in Australia indicates entering and developing business in India. The swelling rate of the aging population in the country has been the major driver behind introducing the business in one of the highly populated and democratic country, India. This report will focus on making a recommendation to the market entry related to the product, place, promotion as well as price to prevent its expansion from hedging towards the failure.
The key finding from the environmental scans
It was surmised that India is one of the profoundly populous countries with a prominent demand for old age homes which assisted the organization to choose India for expansion.