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Impact of Social Media Marketing on the Buying Behaviour of Customers of Amazon

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The students will be expected to submit a proposition consisting of a description of their chosen research idea, the research questions and objectives and a brief literature review justifying the stated research questions and objectives, the need for the research (including the nature of the business practice being addressed) and how the research will be adding new knowledge within organisational settings and/or the subject area.  This should be approximately 2500 words   Fist topic -To evaluate the impact of social media marketing on the buying behavior of customers of Amazon UK   Second topic -to determine the impact of culture differences on marketing practices of the firms: in context of McDonald in United Kingdom.

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Introduction

In the era of digitalization, the social media platform is used by almost every entity for the purpose of marketing. The social media platform has become part of our daily lives; most of the information we get from surfing on different sites of social media. Hence, social media platforms became the major focus of the entities as a marketing tool. The use of social sites has a major impact on consumer behavior. In the present research, the impact of social media marketing will be described in a detailed manner to show how it influences the consumer behavior of Amazon. Amazon is known as one of the major e-retailer, which provides all kinds of products to the target customer group. In the UK, it is known as the biggest web retailer because it deals with various product lines. The social media platform is used to promote both tangible and intangible products, and it is easy to describe the product details and availability through video and pictorial promotion by the company. E-retailers such as Amazon mainly based on social media marketing. Social media sites such as Facebook, Instagram, Twitter, LinkedIn, and YouTube are used for marketing and promotional purposes.

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