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Submission is via ONLINE only as per the folder in vUWS “Learning Portfolio”Read “The Campaign Brief” article “Tourism Australia launches new ‘Aussie NewsToday’ campaign” http://www.campaignbrief.com/2017/10/tourism-australialaunches-new-2.html in the Learning Portfolio folder:WatchThe video introducing the “Aussie News Today” social media campaignhttps://www.youtube.com/watch?v=zCUKYddyk40&list=PLajBrt9lvgr5AaDH4dMcnyUXrppV7cDYyReview the following social media sites linked to “Aussie News Today”a) Tourism Australia: https://www.australia.com/en/aussie-news-today.htmlb) Instagram: https://www.instagram.com/aussienewstoday/?hl=enc) Facebook: https://www.facebook.com/AussieNewsToday/Answer the following questions:1.

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Introduction

In today’s world, the digital marketing strategies, and tools are a great way to promote and achieve one’s business and organizational objectives and goals in order to reach out to more people as possible. As the world is nowadays mostly online, therefore online marketing strategies such as Tourism Australia’s Aussie News Today, dedicated social media news channel “for the youth, by the youth” aims to reach the masses by focusing on the humorous as well as tourism factor while documenting real locations and people.

Question 1

 Aussie News Today was launched with the purpose of reaching out to more people, especially the Australian Youth via online or digital marketing method through the proper use of social media networks like Facebook and Instagram. Through Aussie News Today, Tourism Australia is seeking to attract young travelers and working holiday visitors who have significantly contributed to the tourism sector of Australia as well as overall GDP (Marketing magazine, 2019). The target audience is mainly the youth from countries like UK, France, Germany, and Italy who visit Australia for either study or work related purpose. Dedicating a news channel to inform the youth about quirky, different, offbeat, and unusual information about the Australian tourism through a concentrated digital marketing objective is one of the major purposes of this adve

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