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Business Research Plan
Social media platforms have played a crucial role in modern society in order to make socialization practice. People are more active on social media platforms than ever before. This makes an important and efficient factor for small and big national level companies in their marketing strategy. Social media helps to connect more customers around the world. Therefore, a research like this will help to find out some importance of social media platforms in companies around the world. The secondary and primary research practice of this report will be based on the company's social media practice.
Concept of Social Media Marketing
Every business required their marketing strategy and social media played a significant role in business marketing. The social media platform helps to gather so many individuals around the world. The Increasing rate of human addiction to words on social media is the main reason for business marketers to change their strategy of marketing. From local level small companies to international level big giants companies are adopting social media for their business growth. Therefore, in this research the two variables can be seen. The two variables are marketing practice and social networking practice. In this case, the social networking is an independent variable and the marketing practice is a dependable variable.