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Page 1 of 8 BPP Coursework Cover Sheet Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission. Programme Module name Schedule Term Student Reference Number (SRN) Report/Assignment Title Date of Submission (Please attach the confirmation of any extension received) Declaration of Original Work: I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP Business School. The word count, excluding contents table, bibliography and appendices, is ___ words. Student Reference Number: Date: By submitting this coursework, you agree to all rules and regula

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Introduction

Social media platforms have played a crucial role in modern society in order to make socialization practice. People are more active on social media platforms than ever before. This makes an important and efficient factor for small and big national level companies in their marketing strategy. Social media helps to connect more customers around the world. Therefore, a research like this will help to find out some importance of social media platforms in companies around the world. The secondary and primary research practice of this report will be based on the company's social media practice.

Literature Review

Concept of Social Media Marketing

Every business required their marketing strategy and social media played a significant role in business marketing. The social media platform helps to gather so many individuals around the world. The Increasing rate of human addiction to words on social media is the main reason for business marketers to change their strategy of marketing. From local level small companies to international level big giants companies are adopting social media for their business growth. Therefore, in this research the two variables can be seen. The two variables are marketing practice and social networking practice. In this case, the social networking is an independent variable and the marketing practice is a dependable variable.

Marketing Theory

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