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Applying Ethical Theory

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Task back to top Write an essay according to the following instructions. Your lecturer will provide few links for relevant articles and/or case studies. These will be available to you just after your second assignment submission date. Choose one of the media articles or case studies listed by the lecturer in your Interact 2 subject site. Use the title of the article/case study provided in interact 2 as the title of your essay, so that the lecturer knows which article you are analysing. Undertake further research about your chosen case, to assist you in analysing and discussing it in your essay. Analyse the article/case study from the perspective of four classical ethical theories including utilitarianism, deontology, contract, and virtue. Your essay should present well-reasoned arguments f

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The ethical perspective is one of the most important perspective that should be considered during extraction of any personalize data of an individual. The article describes about the research that is conducted in the University of Arizona where the identity cards of the students were swiped all over the campus. Moreover the main reason for the extraction of this data was to get a holistic idea about the social life of the student in an effective manner. If the routines and relationship of the student is analyzed in proper manner it may help to accurately predict the student retention factor in the university. The researchers worked in partnership with the information technology department of the UA to extract the student data in an efficient manner. The cat card data and usage pattern of the students were analyzed to predict the personality and social life and interaction of the student.

Utilitarianism theory

Utilitarianism is known as an ethical and philosophical theory which states that the best action is the one which maximizes the utility (Mill, 2016). Jeremy Bentham is the founder of the theory who has successfully analysed that utilitarianism is the sum of all pleasure that results from the action minus the suffering of anyone who is involved in the action. It tends to describe the action whether it is right or wrong. The university has issued an identity card to the students for their own benefi

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